"A lot of the products that endure have been anonymously designed. Things like staplers, coffee makers, coat hangers - they're so familiar we almost forget that they had to be designed. And interestingly, all efforts to design them better, tend to fail. They do what they need to do. They're not acts of one-off creation; industry, economics, and a thousand little creative acts get them to that point. It's a modest way of thinking about design, but I think a really powerful one."