"I remember just trying to get your head around it all and all the different species and the different aspects to the brand and all the products, and so it was really interesting to be involved in the industry and just to see the importance of it in Tasmania. So it's going back to finding out the purpose of it and where it's going to, and a big part of what Tasmanian Timber is, is the original aspect of it. And everything we do even seven years on, is all about that originality, 'cause that's what really makes it different. There's so much noise in the marketplace from all these imports that we thought, well, this is the product that was used in the shearing sheds, way back in the day, this is the Original, this is the one that's lasted. [It's the product that built our nation.] Yeah, it is. And so let's celebrate that."